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University of Madras BTTM PROJECT IDEAS

Explore innovative BTTM project ideas tailored for University of Madras students.

Tourism Marketing Strategies

Develop marketing campaigns, utilize digital marketing tools, and analyze consumer behavior to promote tourism destinations, attractions, and travel packages effectively.

Destination Management Plans

Create sustainable tourism development plans, assess carrying capacities, and implement strategies for destination preservation, cultural heritage conservation, and community engagement.

Hospitality Operations Management

Optimize hotel operations, enhance guest experiences, and implement quality assurance measures to ensure efficient and sustainable hospitality services delivery.

Ecotourism Initiatives

Develop ecotourism programs, promote responsible travel practices, and assess environmental impacts to support conservation efforts and foster community-based tourism development.

Event Management in Tourism

Plan and execute tourism events, festivals, and conferences, manage logistics, and coordinate stakeholders to enhance destination visibility and attract tourists.

Cultural Heritage Tourism

Promote cultural heritage sites, design heritage trails, and develop interpretive programs to showcase local traditions, arts, and heritage assets for tourism purposes.

Travel Technology Solutions

Implement travel booking platforms, mobile apps, and online reservation systems to streamline travel processes, enhance user experiences, and improve travel management efficiency.

Tourism Policy Analysis

Evaluate tourism policies, assess regulatory frameworks, and analyze government initiatives to identify opportunities for policy reform and sustainable tourism development.

Adventure Tourism Adventures

Design adventure tour packages, assess safety protocols, and manage risk factors to offer thrilling outdoor experiences such as trekking, camping, wildlife safaris, and water sports.

Tourism Impact Assessments

Conduct tourism impact studies, measure socio-economic effects, and evaluate tourism contributions to local economies, employment generation, and cultural preservation.

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Postgraduate Degree Programs (PG):

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