Logo
Turn Clicks into Customers—Scientifically

CRO & Experimentation in Katni

We audit heat-maps, interview real users, and deploy growth-driven experiments that lift revenue without increasing ad spend. From festival-season flash sales to evergreen funnels, our Katni-based optimisation squad keeps win-rates climbing quarter after quarter.

Key Offerings

Research, hypothesis, test, repeat

🔍

Heuristic UX Audit

Find friction fast

Benefit: 120-point checklist surfaces leaks in copy, layout, and trust signals within 72 h.
📈

User Behaviour Analytics

Heat-maps & session replays

Benefit: Quantify rage-clicks, dead scroll zones, and abandonment triggers.
🗺️

Experiment Road-mapping

Prioritise high-impact tests

Benefit: ICE/PIE scoring ranks ideas by impact, confidence, and ease.
🧪

A/B & Multivariate Testing

Stat-sig wins

Benefit: Platform-agnostic experiments deliver >95 % confidence before roll-out.
🎨

Landing-Page Design & Dev

Speedy iterations

Benefit: No-code builders plus custom React components ship variations in hours.
✍️

CRO Copywriting

Words that persuade

Benefit: PAS, AIDA, and loss-aversion triggers tested for maximal lift.

Why Choose Us

Rigorous science, lightning execution

Math-Backed

Stats-Savvy Analysts

Bayesian & Frequentist models, sequential testing, and p-hack prevention baked in.

Rapid

Design-to-Dev Under One Roof

Zero hand-off lag—Figma frames convert to live code overnight.

Inclusive

Mobile-First Focus

All tests run on sub-₹10 k Android devices to guarantee Tier-III performance.

See ROI

Transparent Uplift Reports

Weekly Looker dashboards show uplift, revenue impact, and next experiments.

Technology Stack We Use

Best-in-class testing & analytics suite

🧮

Google Optimize 360 / VWO

Enterprise-grade experiment engines with server-side testing, bayesian stats, and audience targeting down to device, referrer, and campaign level—no layout flicker.

🔥

Hotjar & Microsoft Clarity

Heat-maps, funnel analytics, and console error logging uncover invisible UX bugs draining conversions.

📐

StatSig & RStudio

Sequential-test calculators, bayesian credible intervals, and power analyses ensure data validity before decisions are made.

Webflow & React + Next.js

No-code for lightning mock-ups; custom components for deep funnel tweaks—both ship via Git workflows with instant rollbacks.

📊

GA4 + BigQuery

Event-level exports feed cohort retention, LTV, and per-experiment ROI dashboards in Looker.

🎨

Figma & FigJam

Component variants, auto-layout, and comment threads enable design-stakeholder alignment within hours—not days.

Success Stories from Katni

More rupees per session—proven

“First test lifted checkout completion from 57 % to 71 %. Extra ₹6.4 L monthly—mind-blowing!”
Shikha Pandey
“Heat-map insights were spot-on—new mobile nav cut bounce by half within a week.”
Omkar Jain
“Revenue per session up 26 % with zero extra ad spend—CRO is now a budget priority.”
Naina Doshi

Frequently Asked Questions

CRO queries answered

Traffic requirement for A/B tests?+
Min. 1 k conversions or 10 k sessions/month for stat-sig results inside 4 weeks.
Will tests hurt SEO?+
No—experiments use `data-nosnippet` and prudent canonical tags per Google guidelines.
In-house dev team involvement?+
We can ship via your devs or our own; all code is merge-request reviewed.
Engagement duration?+
Quarterly sprints recommended; quick-win audits also available.
Does CRO work for B2B?+
Absolutely—form UX, trust proof, and nurture flow tests lift lead quality sharply.

Unlock Hidden Revenue with CRO

Get a free friction-point audit and 5 test ideas customised for your site.

Share your thoughts

Love to hear from you

Please get in touch with us for inquiries. Whether you have questions or need information. We value your engagement and look forward to assisting you.

Contact Us

Contact us to seek help from us, we will help you as soon as possible

contact@projectmart.in
Send Mail
Customer Service

Contact us to seek help from us, we will help you as soon as possible

+91 7676409450
Text Now

Get in touch

Our friendly team would love to hear from you.