Project Mart
Turn Clicks into Customers—Scientifically

CRO & Experimentation in Katni

We audit heat-maps, interview real users, and deploy growth-driven experiments that lift revenue without increasing ad spend. From festival-season flash sales to evergreen funnels, our Katni-based optimisation squad keeps win-rates climbing quarter after quarter.

Key Offerings

Research, hypothesis, test, repeat

🔍

Heuristic UX Audit

Find friction fast

Benefit: 120-point checklist surfaces leaks in copy, layout, and trust signals within 72 h.
📈

User Behaviour Analytics

Heat-maps & session replays

Benefit: Quantify rage-clicks, dead scroll zones, and abandonment triggers.
🗺️

Experiment Road-mapping

Prioritise high-impact tests

Benefit: ICE/PIE scoring ranks ideas by impact, confidence, and ease.
🧪

A/B & Multivariate Testing

Stat-sig wins

Benefit: Platform-agnostic experiments deliver >95 % confidence before roll-out.
🎨

Landing-Page Design & Dev

Speedy iterations

Benefit: No-code builders plus custom React components ship variations in hours.
✍️

CRO Copywriting

Words that persuade

Benefit: PAS, AIDA, and loss-aversion triggers tested for maximal lift.

Why Choose Us

Rigorous science, lightning execution

Math-Backed

Stats-Savvy Analysts

Bayesian & Frequentist models, sequential testing, and p-hack prevention baked in.

Rapid

Design-to-Dev Under One Roof

Zero hand-off lag—Figma frames convert to live code overnight.

Inclusive

Mobile-First Focus

All tests run on sub-₹10 k Android devices to guarantee Tier-III performance.

See ROI

Transparent Uplift Reports

Weekly Looker dashboards show uplift, revenue impact, and next experiments.

Technology Stack We Use

Best-in-class testing & analytics suite

🧮

Google Optimize 360 / VWO

Enterprise-grade experiment engines with server-side testing, bayesian stats, and audience targeting down to device, referrer, and campaign level—no layout flicker.

🔥

Hotjar & Microsoft Clarity

Heat-maps, funnel analytics, and console error logging uncover invisible UX bugs draining conversions.

📐

StatSig & RStudio

Sequential-test calculators, bayesian credible intervals, and power analyses ensure data validity before decisions are made.

Webflow & React + Next.js

No-code for lightning mock-ups; custom components for deep funnel tweaks—both ship via Git workflows with instant rollbacks.

📊

GA4 + BigQuery

Event-level exports feed cohort retention, LTV, and per-experiment ROI dashboards in Looker.

🎨

Figma & FigJam

Component variants, auto-layout, and comment threads enable design-stakeholder alignment within hours—not days.

Success Stories from Katni

More rupees per session—proven

“First test lifted checkout completion from 57 % to 71 %. Extra ₹6.4 L monthly—mind-blowing!”
Shikha Pandey
“Heat-map insights were spot-on—new mobile nav cut bounce by half within a week.”
Omkar Jain
“Revenue per session up 26 % with zero extra ad spend—CRO is now a budget priority.”
Naina Doshi

Frequently Asked Questions

CRO queries answered

Traffic requirement for A/B tests?+
Min. 1 k conversions or 10 k sessions/month for stat-sig results inside 4 weeks.
Will tests hurt SEO?+
No—experiments use `data-nosnippet` and prudent canonical tags per Google guidelines.
In-house dev team involvement?+
We can ship via your devs or our own; all code is merge-request reviewed.
Engagement duration?+
Quarterly sprints recommended; quick-win audits also available.
Does CRO work for B2B?+
Absolutely—form UX, trust proof, and nurture flow tests lift lead quality sharply.

Unlock Hidden Revenue with CRO

Get a free friction-point audit and 5 test ideas customised for your site.